Alex Yeo Zi Yi & Carmen Foong
23 & 21
NUS Business Undergraduates, Tembusu College Students
Student Advisory Centre
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Who are you? Tell us a bit more about yourself!

Alex: Year 3 Business student in NUS, who’s interested in making a difference in society. He loves new ventures and meeting new people. In his free time he volunteers in West Coast GRC, helping to organise events for the community.

Carmen: Year 3 Business student in NUS, majoring in marketing. She loves dreaming up creative ideas and learning how to engage people with them through marketing. On the sidelines, she dabbles in fashion illustration and typography.

What’s your story? Tell us about a life-changing incident.

Alex: Going through National Service made me change my mind regarding volunteering. Before that, I used to believe that the best way I can contribute to society is by working hard in the future to make big changes. However, my Army days changed my world view completely. I got to interact with many others from all walks of life, and that made me understand how fortunate I am to be where I am today.

Why 50for50 and why now?

We were approached with the idea, and thought it would be a good experience to stretch our abilities and more importantly give back to society. To know that we are part of a movement of young changemakers is a great benefit too, as we get the opportunity to meet these other changemakers and learn from what they are doing.

What gets you up in the morning?

A good cup of tea, and a belief that a brand new day is ahead of us, where an infinite number of possibilities exist. There’s so much we can do each day!

Why this cause out of so many causes?

We have worked with various groups in society, and through this experience, we feel that this large amount of funds raised would have the largest lasting impact on children from needy families. We hope for such funds to be directed to help them with their education, which is crucial for helping the children move up the social ladder. As students, we often take for granted the financial and emotional support provided by our families, something which these needy children may lack. Through this campaign, we hope to lessen their financial burden such that they can focus on their academics and feel enabled to strive for larger dreams in life.

Any experiences with charity or non-profit work before?

Alex: At the moment, I am serving in the West Coast Community Centre under the Youth Executive Committee, and prior to this, I was heading a committee of business students in NUS in organizing community involvement projects. I co-organized 2 charity runs with NUS business school.
Carmen: Headed a Service-Learning Club in Junior College and hence have had experience organising community outreach projects. Collaborated with Lions Befrienders, Kampung Senang, Fei Yue, Singapore Children’s Society and HCA, amongst other non-profits in SG.

What kind of change are you looking to bring about as a changemaker?

Create greater awareness and inspire increased action for the cause we are raising funds for. We don’t just want to raise the funds, but hope our campaign in turn motivate more members of the public to contribute to the charity in their own ways.

What is your big idea on how to raise funds for 50for50?

In order to raise funds for Student Advisory Centre, we are thinking of expanding on their existing Lunch Box programme and increasing awareness for Student Advisory Centre through the use of videos and social media. We will reach out to schools to encourage students to help their own peers. Through an interactive campaign, we hope to highlight to donors how their donations are making an impact to the lives of specific students and generate conversation about this cause. We were also thinking of integrating a multiple tiered goal system similar to how Kickstarter works, where the donations also contributes to an overall pool of donation aimed at improving the studying conditions of the students.