Cheryl Chong
Co-Founder / The Social Co.
All Saint’s Home
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Who are you? Tell us a bit more about yourself!

Hello, my full time job is analysing and executing real estate investments / divestments while my passion and interests lie in community and social-related work. I have sporty hobbies such as softball, badminton, tennis and golf but I’m absolutely not cut out for running. My happy drink / food include Starbucks’ Green Tea Latte and KFC.

What’s your story? Tell us about a life-changing incident.

When I first volunteered at a camp for high-risk youths and realised that the circle I have always known was actually very small. From then, I wanted to see, learn and contribute more.

Why 50for50 and why now?

I have been active in initiating or leading community projects, and 50 For 50, to me, is moving to the next level of creating a movement and activating / empowering more like-minded people to contribute back to society, in more creative ways.

What gets you up in the morning?

Facing new challenges everyday at work and meeting new people in various settings.

Why this cause out of so many causes?

I feel that this is a segment of society that is often taken for granted, forgotten, abandoned and neglected. I hope to raise more awareness and remind people that the elderly is a group that deserves to be consistently cared for.

Any experiences with charity or non-profit work before?

My foray into community work started when I was 17, when I was a volunteer at a camp organised by the Police for high-risk youths. Thereafter, I was actively involved in the Ulu Pandan Youth Executive Committee. In NTU, I took part in Camp Outreach, an overseas camp for 60 deaf participants and other volunteers / facilitators, as a Programme Director. After graduation, I became a regular volunteer with the Singapore Association for the Deaf. Currently, I am Director for Community Engagement at the Young Women’s Leadership Connection (YWLC). Most recently, we have drawn up a programme called, YWLC 100 Wishes, which is a 4-part workshop / activity series aimed at uplifting the well-being of women undergoing crises in their lives.

What kind of change are you looking to bring about as a changemaker?

I hope to spread awareness to more people so that they realise that there are segments of society that could use some help and also to realise that they actually can help in one way or another, as long as they are willing to step up and out of their regular routines or comfort zones.

What is your big idea on how to raise funds for 50for50?

Encouraging and shouting out to friends and family, through social media and other means, to make generous donations to my cause. I would also be holding several Christmas gatherings throughout December, to share my cause and solicit donations.