Dione Song
Marketing Director / ZALORA
Melissa Cheow
Brand & Style Specialist / ZALORA
Corporate Sponsor:
Montfort Care
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Who are you? Tell us a bit more about yourself!

D: Those who know me will probably describe me as terribly childish (well, at times). I’m prettymuch a kid at heart. I’m also the Marketing Director at ZALORA, which pretty much means I’m a crazy workaholic. I also love peanut butter and can finish the entire jar at one sitting (gross, I know!).

M: Adventurer, goofball, Call of Duty fan. As an extrovert, people always assume I’m a party animal but in reality, all I want to do most weekends is stay in with a good book. I’d like to think ofmyself as an introverted extrovert.

What’s your story? Tell us about a life-changing incident.

M: Growing up, my dad was always involved in the mission field, he’s a very generous man and believes in helping those in need. Back then, he would always egg me to join him but I never found it in me to ‘give up’ my school holidays so I would always end up postponing it. Over the years, I witnessed the lives he impacted by his kind gestures and it stirred a desire in my heart to make a difference in someone’s life in whatever ways I could. Just when I was about to join him on his next trip, he suffered a massive stroke that has left him immobile and voiceless. Though he’s not able to do what he could before, I’m determined to carry on the good work he had started!

Why 50for50 and why now?

50for50 was borne out of a clear vision that basically does two things for the Singapore landscape: 1) help and impact the community and 2) mobilize the young out from apathy and to commit to something useful and life­changing. It’s a great cause and we’re extremely excited to be part of it.
If not now, then when?

What gets you up in the morning?

D: To be honest, I’m not sure what my long­term ikigai really is, but for now, it’s the desire to be the best that I can be in everything that I do.

M: The knowing that I’m one step closer to my dreams becoming a reality.

Why this cause out of so many causes?

Disadvantaged and needy communities are something most of us typically overlook as it’s not
something we commonly associate with Singapore. We’re always raising funds for the
underprivileged in the region, but it is about time that we also raise more awareness for those in
need in Singapore. Montfort Care is an organization committed to do exactly that as they aim to
improve the lives of disadvantaged children, families and elderly.

Any experiences with charity or non-profit work before?

D: I’ve done ad­hoc charity work before but nothing consistent. Being consistently active in the non­profit area is definitely something I want to do this year, and 50for50 will be a good start.

M: I always believe we’re all blessed to be a blessing, that we can make a difference with whatever we have! I travelled to Cambodia early this year to teach English to a class of bright young kids who were extremely hopeful despite coming from poor/ broken families. They taught me many valuable lessons about life.

What kind of change are you looking to bring about as a changemaker?

We hope to inspire fellow youths to take up the challenge and step out of their comfort zone to help someone, anyone in need.

What is your big idea on how to raise funds for 50for50?

We’re still in the midst of planning but there will definitely be eating and singing involved, plus some online and social elements of course!