Kelvin Ngian & Jun Hew
30 & 29
Founders Of Cocoloco
Corporate Sponsor I:
Community Foundation of Singapore
Corporate Sponsor II:
Advanced Holdings
The Breadline Group
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Who are you? Tell us a bit more about yourself!


The COCO in COCOLOCO, Kelvin: Avid diver and closet shutterbug. Left cushy banking job to join family’s coconut import and wholesale business, Siam Coconut. Having fresh coconuts around the household was a perk of the job for years, he cannot help but give Singaporeans a taste of what real raw coconut water taste like. Hence COCOLOCO was born. The next best alternative to drinking from a whole coconut.

The LOCO social media marketer, Jun: Online shopping expert and loyal supporter of local crafts. Luxury jewellery marketer by day, COCOLOCO’s Branding Manager by night. Jun puts the heart and the ‘xoxo’ in COCOLOCO to make it what it is today.

What’s your story? Tell us about a life-changing incident.

Having been born and breed in Singapore, from a working class family, operating out of the colourful neighbourhood of Geylang. I have seen and interacted with many of the homeless, elderly and low income families in the neighbourhood. Despite Singapore being a first world country with all its glitz and glam it is still common to see elderly pushing mountains of cardboard on the road or rummaging through garbage or just forgotten in their 1 bed room HDB apartment living in isolation.

Having been brought up by my grandmother for the good first 13 years of my life I feel particularly for the elderly and its heart breaking to see how the elders are being treated in today’s world.

Why 50for50 and why now?

When we started COCOLOCO, we didn’t want to be just another coconut water company. We wanted COCOLOCO to have a soul. Because we believe a business can be both profitable and socially conscious at the same time, hence we intended to support a different cause every year or half a year to give back to the local community. Being approached by 50forFifty was a perfect timing for now.

What gets you up in the morning?

Kelvin: The alarm clock. Oh and breakfast.

Jun: I just live by simple rule: I get up in the morning and I go to bed at night. In between, I occupy myself as best I can.

Any experiences with charity or non-profit work before?

Kelvin: Used to help out with Boys Brigade and their various causes.

Jun: Used to volunteer at a local boys’ home and women’s shelter by giving tuition to secondary school students and sheltered women’s children (primary school kids) respectively.

Why this cause out of so many causes?

We wanted to pick a charity whereby the money raised could be maximised in helping the needs of low income and elderly. Breadline is a pure charity, operated fully by volunteers that put boots on the ground to assess and evaluate which cases need help. They help the aged and destitute especially so for those who for one reason or another marginalised and gets stuck in the system by providing financial assistance to tide time through their time of difficulty. Everyone could do with a little help sometime. For that reason we pick Breadline group for the selfless and hard work that they do.

What kind of change are you looking to bring about as a changemaker?

We wish to inspire young inspiring teens/young adults in Singapore to have the courage to purse their passion and that it is not that hard to give back and be socially conscious at the same time.

What is your big idea on how to raise funds for 50for50?

We intend to donate 50c for every bottle of COCOLOCO sold during the period.
Through various ideas we will be campaigning for the cause and the fund raising.
· Brand awareness: Tie in with Singapore Kindness Movement’s Nexus Campaign in Mid October
· Cause promotion via our website and media
· Event: Siloso’s Beach Event, VIBE in late October
· Daily Sales
· Through private donations