Soh Yi Da
Manager / Singapore Telecommunications Limited
Corporate Sponsor:
AMKFSC Community Services Ltd
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Who are you? Tell us a bit more about yourself!

I am Yi Da! I am a proud Singaporean and support all things local, in particular local theatre and local heritage. At the same time, I enjoy travelling around the people, meeting people from diverse backgrounds, learning about different cultures and exchange ideas. Shopping is my hobby as I enjoy keeping up with the latest consumer trends. Reading is my passion and I truly relish the smell of new books. It’s always a joy to add new books to my collection.

What’s your story? Tell us about a life-changing incident.

I was a quiet and timid boy when I was young. I was shy, reserved and afraid to voice my opinions for fear of saying something wrong. It was not until secondary school where a teacher completely changed my life. He taught me to cherish my youth and not be afraid to make mistakes when I am young because people would be more forgiving. He inspired me to voice out my opinions and be proactive in shaping the future that I want. He taught me the value of challenging the status quo, venturing into new frontiers and doing things that others do not do. He taught me the importance of creating opportunities and opening possibilities instead of merely competing with others or waiting for things to happen. These lessons learnt had shaped my outlook on life till today – to take charge of shaping the future I want to see in the world.

Why 50for50 and why now?

I believe that families are the basic building blocks of the nation. The family shapes the nation because it shapes the lives of those who make up the nation. It is in the family where we gain or fail to gain our sense of belonging, sense of rootedness and sense of self-worth.

50for50 is an opportune platform for my colleagues and I to champion the importance of strong families in conjunction with the celebrating the International Year of the Family this year and Singapore’s 50th year of independence next year.

What gets you up in the morning?

Waking up to look at my calendar knowing that I have an exciting itinerary of events to attend for the day as well as interesting people to meet.

Why this cause out of so many causes?

Today, Singaporeans are increasingly preoccupied with our career and individual pursuits that resulted in the neglect of familial life. Many needy families also face financial constraints and had to devote their time to earning income to support their families, resulting in the lack of quality spent at home. By championing this cause of spending quality time with your family and supporting financially needy families, we hope to galvanise everyone to be family champions who are proactive in taking the initiative to bring our families closer together.

Any experiences with charity or non-profit work before?

I have been volunteering since I am 13. Over the past decade, I have been actively pioneering new initiatives and spearheading projects across a spectrum of social causes ranging from advocating youth empowerment, promoting Chinese culture, championing local culture and heritage as well as fundraising for educational causes.

What kind of change are you looking to bring about as a changemaker?

I aspire to bring about a paradigm change to get Singaporeans to be proactive champions of family life. I also hope to shape a more resilient and inclusive Singapore by forging greater social cohesion through strong families.

What is your big idea on how to raise funds for 50for50?

My colleagues and I would be organising a large-scale Nerf Gun Challenge in the heart of town. The Nerf Challenge serves as both a fundraising and family bonding initiative. We will be inviting families of our SingTel staff, other corporates and Ang Mo Kio Family Service Centre to participate in the Challenge. The families will not only get to enjoy and have fun but also contribute to a charitable cause as the participation fees collected from the Nerf Gun Challenge would be donated to support needy families at Ang Mo Kio Family Service Centre.